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Director, Consumer Insights - North America Foodservice

General Mills, Inc.
Minneapolis, Minnesota
Closing date
Jun 20, 2024

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Position Type
Dean / Department Head
Full Time
Area Studies, North American Studies
Organization Type
As the Director, Consumer Insights for the North America Foodservice (NAF) Segment, you will lead a team responsible for representing our operators, distributors and foodservice industry overall, bringing strategic thinking, foresight, and analytics to guide the direction of the Segment and its brands throughout the year. Importantly, this customer-facing role will also be responsible for leading the coordination of cross-functional teams to build category-winning strategies to be implemented across our foodservice customers, including our largest Retail Foodservice customer, Walmart.

You will be the objective and provocative voice with the business and leadership team. You will be relied on to bring expertise on operators and the marketplace with an emphasis on future orientation of where our businesses should go. You will also be charged with proactively bringing external inspiration, both in how our businesses compete and how we learn/generate insights. Additionally, you will lead and develop a team of industry-leading marketplace and insights professionals that deliver competitive advantage for the business.

This role's primary work location is onsite at our Minneapolis World Headquarters 2-3 days per week, with flexibility to work from home based on business and personal needs.

  • Active member of the North America Foodservice (NAF) Senior Leadership Team that enables operator-centric decision making by bringing expertise on operators, foodservice industry and the marketplace, with an emphasis on foresights and behavioral signals
  • Provide thought leadership on the Consumer Market Intelligence (CMI) Leadership Team, collaborating across Segments and CMI COE's to bring insights to uncover new growth opportunities and incite action
  • Build credibility and influence decision making against key operator learning with Leadership Team and business teams. Compel bold action with foresights and evidence of shifts in the consumer landscape
  • Help to build the 3-year strategic direction for the Segment through data, analytics, insights, and foresights
  • Proactively bring forward external inspiration, both in how our businesses compete and how we learn and generate insights
  • Identify, define, and size (when appropriate) channel growth opportunities
  • Accountable for understanding competitive effectiveness in communication investment, category performance and new product development. Providing guidance and insights that results in improved spending, in market optimization and agility
  • Advance General Mills learning approaches/best practices; identify gaps in current methods or analytics
  • Leverage data and insights and use your analytics and compelling storytelling skills to create and execute strategic customer recommendations, in alignment with joint priorities
  • Develop category and retailer data and insights through data analysis and reporting with a specific focus on our largest Retail Foodservice customer, Walmart. Use category data and insights to create compelling stories that will drive strategic recommendations, advance category sales, and deliver exceptional results through the Walmart modular relay process
  • Organization Leadership / People Management
  • Coach, develop, and support direct reports (6 managers)
  • Lead the collective NAF Insights organization (19 employees total), integrating our CMI and Category Management teams and optimizing ways of working across
  • Develop the team learning agenda for the Segment and ensure appropriate resources are being deployed for the highest priority projects in the Segment. Manage T&E and CI budget

  • Bachelor's degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, Psychology, or other related field
  • 10+ years experience in Consumer Insights
  • Multiple assignments working directly with cross functional business teams
  • Experience leading a team of individual contributors
  • Experience in insight discovery and application across innovation, communications, and brand renovation
  • Strong collaborator across functions
  • Experience working across variety of primary and secondary research methodologies
  • Travel ~25% of the time (key customer, industry and internal events)

  • MBA or Master's Degree in related field preferred
  • 15+ years experience in Consumer Insights
  • Experience leading managers of people
  • Foodservice industry expertise

Salary Range

The salary range for this position is $141200.00 - $235500.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

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