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Sr Manager-Consumer Insight (Project Hire/Internal Assignment)

Walt Disney Co.
Celebration, Florida
Closing date
Jun 2, 2024

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Position Type
Dean / Department Head
Full Time
Organization Type
Job Summary:

About the Role & Team

"We make magic." That's our motto at Disney Experiences. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics organization informs strategy development through actionable data analytics, integration and insights. Our team provides consumer centric solutions through deep understanding of all relevant audiences. To stay relevant in the marketplace, we strive to surprise and delight our guests and audiences today and in the future.

We are seeking an inspiring and collaborative leader to join the Identity & Cultural Insights team, which is responsible for providing consumer insights and expertise on diverse consumers. We improve relevant current and future business strategies which allows everyone to fully participate in our brand. These insights are identified through always-on scanning of research on diverse consumer values and behavioral trends that will help find opportunities, mitigate risks, and shape strategies. The optimal candidate will have proven success integrating and interpreting data and using effective communication working with partners to tackle challenges. This person will influence most senior executives by providing comprehensive research points of view on various diverse consumer segments.

This role is a 6-month project hire opportunity to cover a parental leave for the current Senior Manager and will report to the Director of Consumer Foresight & Market Exploration. The location is in Celebration, Florida. This is a temporary assignment with no guarantee of permanent placement.

What You Will Do

Every day is unique. On any given day you might:
  • Demonstrate passion and curiosity around Diversity, Equity, and Inclusion (DEI) - Develop a comprehensive understanding of social and cultural trends across dimensions of diversity, including race/ethnicity (e.g., Black, Hispanic/Latinx, Asian/Asian American consumers), sexual and gender identity-based cultures (e.g., LGBTQIA+, women), and ability (e.g., People with Disabilities).
  • Think expansively - Look at issues from a variety of perspectives and create new ways to examine consumer sentiment, behaviors, and patterns. Exercise future thinking to predict consumer expectations and provide partners with inputs to inform long-term strategy.
  • Tell the story - Use all available resources to gather and synthesize content, uncovering and communicating the stories within the data, while providing objective, clear and actionable insight to partners across the organization.
  • Exercise leadership - Lead a team of consumer insight professionals and balance multiple assignments, across varied partner groups and complex businesses.
  • Team up with partners - Foster relationships with internal partners to build influence, manage external vendor relationships, and lead specific work-streams with the guidance from leadership. Collaborate to gain multiple, genuinely new perspectives on the organization's most exciting problems and most compelling opportunities. Be an authority with vision and consult at the highest levels of the organization.

Required Qualifications & Skills
  • Experience: Ten+ years proven experience with Diversity & Inclusion (D&I)/DEI. Skills may include: Multicultural marketing, cultural/social inclusion research, diversity reporting and measurement, diversity awareness and advocacy, cross-cultural sensitivity/proficiency, diversity or allyship training, diversity program development, inter-cultural communication, human resources, etc.
  • Storytelling: Experience turning data into insights and communicating complex ideas with simplicity and concision that focus on both short-term and long-term goals
  • Consumer Advocacy: Comfortable sharing a point of view and advocating for consumers
  • People Management: Leadership experience in managing and developing direct reports
  • Content Creation: Experience using creative approaches to content development, data visualization, and information delivery that can translate the ambiguous to concrete
  • Public Speaking: Proven experience presenting at all levels, including up to senior leaders and/or executives
  • Interpersonal and Relationship-Building: Ability to partner and work well across multiple teams and levels
  • Project and Research Management: Proven experience in project management and management of primary and secondary research projects
  • Software: Experience in use of Microsoft Office and presentation software such as PowerPoint (or Keynote), Word and Excel

Preferred Qualifications
  • Twelve years+ proven experience in a field or function related to Diversity & Inclusion /DEI
  • Certification in Diversity & Inclusion
  • Ten+ years proven experience in Multicultural or diverse market research, consumer insights, or advertising
  • Proven experience in consumer or strategic foresight, including scenario building
  • Proven experience in quantitative and qualitative analysis, including market research, trend analysis, benchmarking, and opportunity identification
  • Expertise with data analytics, including management and manipulation of large data sets through statistical software (e.g., SPSS, SAS, R)
  • Bilingual or multi-lingual language proficiency (e.g., Spanish, Mandarin, Cantonese, Portuguese, or French)

  • Bachelor's degree or equivalent - relevant areas include Sociology, Anthropology, Psychology, Liberal Arts, Human Resources, Journalism, Market Research, Behavioral Economics, Math, Statistics, and Business Economics. Interdisciplinary areas such as Women's Studies, Queer Studies, African American Studies, Asian American Studies, Hispanic American studies, and Native American studies are also relevant
  • Advanced degree in a related field is a plus

Additional Information

We invite a diverse pool of candidates of all backgrounds to apply. We encourage the unique contributions that you bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, disability, sexual orientation and beliefs. We know that teams with a diversity of backgrounds and perspectives thrive, so we encourage you to apply if this role feels like the right next step on your journey, even if your resume doesn't meet all of the listed job requirements.

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