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Analyst, Consumer Insights - (Open to Remote)

Church Street, New York
Closing date
Jul 19, 2024

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Position Type
Research Scientist / Analyst
Full Time
Organization Type
Do you love books and data? Do you want to help shape the future of book publishing by understanding what readers want and need? If so, you might be the perfect candidate for the Analyst, Consumer Insights role at Penguin Random House. The Penguin Random House Consumer Insights team is looking for candidates with an interest in community-based research, strong problem-solving skills, and a talent for synthesizing different kinds of data to answer business questions.

The Analyst will primarily support the management of an in-house research community panel, including overseeing data collection and ensuring data quality, as well as designing, launching, and managing studies that explore the preferences, motivations, and behaviors of book readers. Day-to-day work will also include analyzing data from across datasets, with a focus on unstructured survey and social media data, and keyword search data. The position reports directly to the Senior Manager for Community Research and will work closely with colleagues across the Consumer Insights team.

What you'll do:
  • Manage a monthly tracker survey to the in-house panel from launch, programming through deployment
  • Develop omnibus questions for the monthly tracker survey
  • Support the recruitment, engagement, and retention of panel members, ensuring a diverse representation of perspectives and book reader experiences
  • Manage quarterly sweepstakes to the in-house panel
  • Track key metrics for the in-house panel (e.g., new panelists, panelist churn, top performing surveys, etc.)
  • Create documentation related to use of the in-house panel
  • Organize and maintain a panel database
  • Design and program surveys and discussion guides
  • Analyze survey data, including coding open-ended survey responses
  • Interpret and synthesize data from multiple sources, including social media listening tools, keyword research tools, and secondary sources
  • Support management of a proprietary market segmentation
  • Collaborate with other members of the Consumer Insights team and across publishing divisions to support companywide research needs

We'd like to see:
  • Minimum of 2 years of relevant work experience in quantitative consumer research
  • Experience in programming surveys, coding data, and reading crosstabs
  • Proficiency in Microsoft Word/Excel/Powerpoint
  • Strong writing and communication skills
  • Proactive and learning mindset, strong critical thinking and problem-solving skills
  • Ability to work independently and collaboratively, with attention to detail and organization
  • Ability to synthesize information from varied data sources
  • Flexibility and adaptability to changing needs and priorities

These would be a plus:
  • Work experience with online research communities and research involving diverse cultures, backgrounds, and perspectives
  • Experience in social media/unstructured text-based data analysis
  • A background in data analysis/statistics relevant to the study of anthropology, sociology, psychology, or a related field
  • Experience with SPSS outputs
  • Familiarity with Adobe Analytics
  • Familiarity with creating basic prompts for ChatGPT (and other chatbots) and MS Co-Pilot
  • Basic SQL knowledge
  • Familiarity with Powerbi

About you: We'd love to hear about you! Please include something about your passions and interests in your cover letter to help us get to know you better.

The salary range for this position is $65,000 - $73,000. All positions are currently eligible for annual profit award or bonus, subject to company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 270401

Date: Jul 4, 2024


New York, NY, US, 10019

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Book Publishing, Media Publishing, Internet Research, Data Analyst, Publishing, Research, Data

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