Consumer Insights Analyst

Consumer Insights Analyst

The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

The Senior Analyst, Consumer Insights works directly with cross-functional teams and business leads, including Product Directors. The position is responsible for helping frame projects and give direction to outside research partners and help the Insights Manager build and maintain research tools and processes. The position supports multiple business units and product categories, balancing multiple priorities, proactively escalating any bandwidth/resource issues to manager.

• Passion for identifying meaningful customer problems and unmet needs. Able to "connect-the-dots" and unearth relevant insights via deep analysis of multiple data sources/types.
  
• Fundamental understanding of secondary and primary research methodologies and statistical modeling methods: understanding trade-offs and usage scenarios for each. Design custom surveys and questionnaires via tools like Qualtrics or similar. Understand sample sizing and recruiting principles including, screening criteria, incidence rates, margin of error, and confidence level.
  
• Help support or some cases lead research projects with partner agencies including: Creating research briefs via internal stakeholder interviews and reviewing agency proposals, detailed review of agency survey/questionnaire designs, helping compile/organize/format needed stimuli including concept renderings, prototypes, concept statements, etc., and oversee project budget and timelines
  
• Able to distill large of amounts of information into concise, visually impactful insights presentations. Leverages advanced data visualization, infographic, and story-telling tools as needed. Strong attention to detail, taking pride in creating clean, well-designed presentation formatting. Basic video editing, creating interview highlight reels.
  
• Maintain Zurn Elkay's digital research library. Catalog all existing research and update with new research, ensuring access and training to those that need it. Help other team members search database and create customized, topic-based research dossiers as needed.
  
• Create and present trend reports via analysis of secondary resources: identifying recurring themes for relevant societal, lifestyle, market, and economic trends.
  

QUALIFICATIONS

• 5+ years of industry experience in Market Research, Consumer Insights/Trends, or a similar role
  
• Bachelor's degree in market research, design research, psychology, economics, anthropology, data analytics, or a related field
  
• Master's degree is a plus
  
• Research experience on both client and agency side is a plus
  
• Experience with both B2B and B2C a plus
  
• Excellent verbal and visual presentation skills for reporting or creating research stimuli. Basic image/video editing skills, image searching, generating and sourcing infographics.
  
• Deep understanding of primary research methodologies including trade-offs and usage scenarios of each.
  
• Software: PowerPoint, Excel, Tableau
  
• Versatile, works well with multiple personality types and across various levels and departments
  
• Pro-active and a self-starter
  
• Detail Oriented while not losing sight of big-picture
  
• Takes setbacks in stride
  
• Passion for identifying and solving meaningful customer problems
  
• Design custom surveys and questionnaires via tools like Qualtrics or Survey Monkey. Understanding sample sizing and recruiting principles including screening criteria, incidence rates, margin of error, and confidence level.
  
• Analytical skills: can review large amounts of data and identify relevant themes and insights to the business. Understands basics of statistical modeling and sample quality.
  
• Occasional travel - up to 15%
  

Total Rewards and Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 Weeks Vacation
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program

Equal Opportunity Employer - Minority/Female/Disability/Veteran