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Vice President, Strategy

Publicis Media
Chelsea and Clinton, New York
Closing date
Feb 7, 2023

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Position Type
Executive / President
Full Time
Media Studies
Organization Type
Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels. Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women's health, food/nutrition and oncology. We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L'Oreal, T-Mobile, to our health brands.

As part of the Publicis agency network, we strive to "Lead the Change" for our client's businesses and be their preferred creative partners in their marketing transformations. We believe that change has become the defining characteristic in today's business environment. Creating leading strategies and powerful ideas that allow our clients' brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don't want to be led by change. Are you ready to lead the change?

Job Description

Overall Description:

The Strategy group at PNY is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for PNY clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.

The VP, Strategy must be able to:
  • Direct qualitative and quantitative market research
  • Synthesize insights from qualitative and quantitative research as well as other data sources
  • Understand customer usage of media/channels
  • Create briefs and provide input to program design as well as analytics
  • Lead brand planning and other strategic planning efforts
  • Contribute to new business pitches
  • Support the development of the nascent Strategic Planning group, including creation of best practices and agency education


Job Requirements

Bachelor's degree in marketing, anthropology/sociology or psychology (preferred)
7-10 years' experience in healthcare marketing/planning

Skills Requirements
  • Demonstrated ability to think comprehensively and proactively about brand marketing strategy
  • Experience in generating and strategically applying both qualitative and quantitative research
  • Experience conducting strategic planning across all target audiences and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
  • Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
  • Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
  • Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
  • Ideal: experience in the nutrition/wellness category

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $121,000 - $204,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

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