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VP, Group Director Account Planning

Employer
Publicis Media
Location
Lester, Pennsylvania
Closing date
Oct 13, 2022

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Position Type
Executive / President
Hours
Full Time
Specialty
Media Studies
Organization Type
Business
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Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Job Description

The VP/Group Director is the customer insight "lead" for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
  • Leveraging customer insight to help the team come up with great creative marketing ideas
  • Identifying high impact opportunities for developing breakthrough customer insight
  • Creating innovative approaches for coming up with customer insight

Additional responsibilities for this position include:
  • Proactively determining where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
  • Identifying key customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program implications
  • Applying innovative research and "listening" methodologies to create relevant, breakthrough customer insights
  • Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
  • Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
  • Expertly applying the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
  • Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
  • Building productive collaboration and enabling successful teamwork
  • Creating demand for account planning's contributions by demonstrating its impact
  • Managing 2 mid-level planners

Qualifications
  • At least 10 years' experience working in marketing and/or strategic services organizations - e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
  • Qualitative research expertise and experience applying innovative qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
  • Graduate degree is also a plus (e.g., MBA, Masters)
  • Familiar with segmentation, analytics and media research tools (e.g., MRI) a plus
  • Exceptional customer insight skills
  • Intuitive ability to understand what makes consumers "tick"
  • Ability to discern the customer insight and "human truth" from mounds of data
  • A passion and empathy for the consumer's perspective
  • Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
  • Ability to challenge the team to uncover "what's in it for the customer"
  • Passionate about applying cutting edge qualitative methodology to the development of insight
  • Experience applying insight to marketing program development
  • A knack for helping creative teams understand an insight and translate it into creative magic
  • Passion for working with creative people
  • Exceptional writing, communication and influence skills
  • An inspirational, compelling personality and way of working
  • you have the ability to quickly gain the trust of clients and internal team members at all levels
  • Excellent teamwork and leadership skills
  • A leader and a team builder
  • Web experience (and passion!) is highly relevant
  • Demonstrated ability to build demand for account planning
  • Experience successfully bringing account planning to clients and teams who havent used it before
  • Ambition, accountability, and drive
  • You like to do things in a new way, you like convincing people of your point of view, you are driven to succeed

Additional Information

All your information will be kept confidential according to EEO guidelines.
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