VP, Group Director Account Planning

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Job Description

The VP/Group Director is the customer insight "lead" for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:

• Leveraging customer insight to help the team come up with great creative marketing ideas
• Identifying high impact opportunities for developing breakthrough customer insight
• Creating innovative approaches for coming up with customer insight

Additional responsibilities for this position include:

• Proactively determining where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
• Identifying key customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program implications
• Applying innovative research and "listening" methodologies to create relevant, breakthrough customer insights
• Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
• Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
• Expertly applying the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
• Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
• Building productive collaboration and enabling successful teamwork
• Creating demand for account planning's contributions by demonstrating its impact
• Managing 2 mid-level planners

Qualifications

• At least 10 years' experience working in marketing and/or strategic services organizations - e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
• Qualitative research expertise and experience applying innovative qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
• Graduate degree is also a plus (e.g., MBA, Masters)
• Familiar with segmentation, analytics and media research tools (e.g., MRI) a plus
• Exceptional customer insight skills
• Intuitive ability to understand what makes consumers "tick"
• Ability to discern the customer insight and "human truth" from mounds of data
• A passion and empathy for the consumer's perspective
• Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
• Ability to challenge the team to uncover "what's in it for the customer"
• Passionate about applying cutting edge qualitative methodology to the development of insight
• Experience applying insight to marketing program development
• A knack for helping creative teams understand an insight and translate it into creative magic
• Passion for working with creative people
• Exceptional writing, communication and influence skills
• An inspirational, compelling personality and way of working
• you have the ability to quickly gain the trust of clients and internal team members at all levels
• Excellent teamwork and leadership skills
• A leader and a team builder
• Web experience (and passion!) is highly relevant
• Demonstrated ability to build demand for account planning
• Experience successfully bringing account planning to clients and teams who havent used it before
• Ambition, accountability, and drive
• You like to do things in a new way, you like convincing people of your point of view, you are driven to succeed

Additional Information

All your information will be kept confidential according to EEO guidelines.