Global Strategist/Analyst
- Employer
- MRM
- Location
- New York, Iowa
- Closing date
- Jan 24, 2022
View more
- Position Type
- Research Scientist / Analyst
- Hours
- Full Time
- Organization Type
- Business
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Tracking Code 13242-094 Job Description
Job Title: Global Strategist/Analyst
Focus: McCann Worldgroup Truth Central/Strategic Growth
Location: New York
Reports to: VP, Director
About McCann Worldgroup:
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in people's lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the world's most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
The Role:
McCann Worldgroup is seeking a Global Strategist/Analyst to join McCann Worldgroup Truth Central, the global thought leadership unit of McCann Worldgroup. We're looking for a talented self-starter to join our team and support our mission to become the world's leading expert in business intelligence and consumer research.
You will be a critical member of the Truth Central team, not only helping to manage global custom research studies but also uncovering consumer insights and helping to formulate recommendations for brands. You will be involved in every step of the research process from fieldwork through to analysis and client workshops. Previous experience in research or comfort working with large datasets is required.
What You Will Do:
The Global Strategist/Analyst for McCann Worldgroup will be required to be a:
Data explorer: Comfortable manipulating large data sets to find the truths beneath the surface Truth Central coordinator: Liaise with local teams in over 100 markets to leverage market expertise, gather qualitative research, and build relationships for future research projects Brand ambassador: Support Truth Central by contributing to social media, newsletter, and other external communication outlets Content strategist: Manage projects and facilitate new ideas for activating our content in the world
Who You Will Be:
To be successful in this role, you will have demonstrable previous relevant experiences and skills with the following:
Key Skills
Experience Guidelines:
Must have:
Preferred:
Job Title: Global Strategist/Analyst
Focus: McCann Worldgroup Truth Central/Strategic Growth
Location: New York
Reports to: VP, Director
About McCann Worldgroup:
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in people's lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the world's most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
The Role:
McCann Worldgroup is seeking a Global Strategist/Analyst to join McCann Worldgroup Truth Central, the global thought leadership unit of McCann Worldgroup. We're looking for a talented self-starter to join our team and support our mission to become the world's leading expert in business intelligence and consumer research.
You will be a critical member of the Truth Central team, not only helping to manage global custom research studies but also uncovering consumer insights and helping to formulate recommendations for brands. You will be involved in every step of the research process from fieldwork through to analysis and client workshops. Previous experience in research or comfort working with large datasets is required.
What You Will Do:
The Global Strategist/Analyst for McCann Worldgroup will be required to be a:
Who You Will Be:
To be successful in this role, you will have demonstrable previous relevant experiences and skills with the following:
Key Skills
- Has an insatiable appetite for the latest trends in technology and society
- Is tech savvy and familiar the latest tech platforms (including but not limited to Tiktok, Instagram, Twitter, Facebook, WeChat, etc.)
- A passion for research and data
- Has excellent problem-solving and analytical skills
- Enjoys storytelling and has interesting experiences to share
- Has a strong work ethic and attention to detail, with ability to manage multiple projects simultaneously
Experience Guidelines:
Must have:
- Bachelors degree
- 2-3 years experience in management consulting, journalism, data analytics, or research
- Is proficient with Microsoft Word, Excel, and PowerPoint
- Is comfortable working with data analysis software: SPSS, R, pivot tables
- Has some experience with business intelligence dashboards: Microsoft Power BI, Tableau
Preferred:
- Writing experience (e.g., blogging, student newspaper)
- Background in psychology, economics, statistics, sociology or anthropology
- Familiarity with Adobe InDesign and Keynote
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