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Marketing Researcher

Employer
Robinhood
Location
Textile Finance, California
Closing date
Nov 26, 2021

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Position Type
Research Scientist / Analyst
Organization Type
Business
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Join a leading fintech company thats democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Just as we focus on our customers, we also strive to create an inclusive environment where our employees can thrive and do impactful work. We are proud of the competitive products and company culture we continue to build and have been recognized as:


    Glassdoor Best Places to Work 2020
    TIME100 Most Influential Companies 2021
    Fortune Best Workplaces in Financial Services & Insurance 2021 and Fortune Best Workplaces for Millennials 2021

    Check out life at Robinhood on The Muse!

    About the role

    Research has been central to our product development and business strategy since the very beginning - and our team continues to grow, along with our user base and product. Working with marketing and product teams at Robinhood, you'll help us systematically understand how people interact with financial products and how they think and feel about money.

    We're looking for multiple marketing researchers to join our growing research team. You'll help us understand customer needs, brand sentiment, and competitive insights while also helping to develop marketing and communications strategies that drive customer engagement and growth. The ideal candidate thrives in a fast-paced environment, loves collaboration, and is curious and flexible.

    This is a full-time position based in Menlo Park, New York, or remote.

    Your day-to-day will involve:


      Planning and leading marketing research projects end-to-end, including strategic, foundational, iterative, and evaluative research to achieve our marketing objectives
      Proactively and independently identifying high-impact research opportunities around customer needs, attitudes, and engagement
      Translating insights into recommendations that drive brand sentiment, communications, marketing strategy, user acquisition, retention, and engagement
      Integrating alternate data sources (primary and secondary research, campaign analytics, attribution metrics, etc.) to inform and support research insights
      Socializing research plans and findings across the organization
      Proactively shaping market research prioritization and implementation through collaboration with cross-functional partners across Marketing and Product

      About you:


        Hands-on experience independently designing and running both quantitative and qualitative research from beginning to end, including questionnaire / discussion guide creation, survey programming, sampling, data analysis (data cleaning, weighting, etc.), and reporting
        Deep understanding of research methods such as focus groups, MaxDiff, brand tracking, segmentation, campaign evaluation, in-depth interviews, conjoint analysis, etc.
        Experience with data analysis software such as SPSS or R, and survey programming tools such as Qualtrics
        Experience working with cross-functional and matrixed teams
        4-6+ years of marketing research / consumer insights experience
        Bachelor's Degree in Marketing, Psychology, Anthropology, Sociology, or similar
        Strong work ethic, excellent organization and communication skills
        Love and care for your craft

        Bonus points:


          Masters, MBA, or PhD in Marketing, Marketing Research, Psychology, Anthropology, Sociology, Behavioral Economics, or similar
          Knowledge of brand and advertising research
          Experience working in finance, tech, or high-growth startups
          Passion for working and learning in a fast-growing company

          Were looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If youre ready to give 100% in helping us achieve our missionwed love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

          Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit rbnhd.co/applicant-privacy.

          Robinhood's benefits include generous time off, 401(k) participation with employer match, comprehensive health coverage, a health savings account (HSA), wellness benefits, backup childcare and education stipends (all benefits are subject to applicable taxes and based on eligibility).
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