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VP, Strategic Planning

Employer
Zeno Group
Location
New York, Iowa
Closing date
Oct 28, 2021

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Position Type
Executive / President
Hours
Full Time
Organization Type
Business
Strategy and Planning - Brand Strategy /

Zeno Group is looking to hire a VP, Planning to join our NA Strategy and Planning team who is passionate about uncovering compelling insights and crafting strategy that informs powerful, meaningful campaigns for brands and organizations looking to make a difference in the world. Strategic Planning is the beating heart of all the work we do at Zeno, and this role will cover multiple clients & categories, partnering closely with our research, analytics and creative teams to deliver work that matters.

The ideal candidate is continuously curious, an excellent storyteller, a skilled writer, a motivational team player, and a cultural anthropologist at heart. Specifically, you are always seeking the Why & understanding the Who, to find the most effective way to making meaningful connections with people. The ideal candidate is also committed to finding more effective and inclusive ways to engage diverse audiences.

Ultimately, you are a problem solver. Someone who knows how to take all you have discovered along the journey, identify the most important insights, write a compelling narrative that inspires your colleagues and your clients, and ultimately powers campaigns that make a real impact.
Qualifications:
  • At least eight years of extensive experience in a planning role at an advertising, digital, integrated marketing, or PR agency
  • Experience in planning, insights and analysis, with a focus on Brand Planning
  • Experience in an integrated marketing, advertising, digital media, or public relations in an agency setting
  • Ability to develop strategy and translate it into communications frameworks
  • Familiarity with agency planning models and capabilities
  • Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
  • Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences
  • Deft at developing powerful narratives to deliver insights and strategy for client buy-in
  • Understands role that PR and social media play in the overall communications marketing mix
Responsibilities and Expectations:
  • Determine priorities and develop /challenge the brief; set the bar for depth of insights and creative fodder
  • Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table
  • Be able to bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc...
  • Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms
  • Keep up to date with innovative work across advertising and communications industries; share internal and external best practices with colleagues across practices, sectors and functions within the agency, inspiring others to uncover insights and think in new ways
Fearless:
  • Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
  • Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career
  • Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
ABOUT US
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,' we push the boundaries to achieve real business value and societal impact for clients.

Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry's most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek's Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS

Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.

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