Senior Analyst, Strategic Insights and Analytics

Job Description:

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

60% Serve as lead or co-lead Project Manager across critical Consumer Insights programs

* Ability to manage and analyze data across both Qual and Quantitative initiatives
* Modify or redesign research programs as needed
* Create concise presentations that clearly communicate insights and drive a business decision
* Drive data visualization for impactful storytelling
* Supervise vendor performance and ensure adherence to budget and schedules
* Conduct ad hoc analyses for key internal clients, as requested
* Develop and manage project plans and budget
* Develop and manage RFP process, including vendor selection (where applicable)

40% Trend expert (pulling foresight and hindsight trends)

* Drive bi-weekly/weekly newsletters that collate key information sources to inform company strategy
* Work with Marketing, Merchandising, and Retail to create content for key strategy meetings
* Develop and present findings and recommendations across the organization

10% Datamine secondary and syndicated research for marketing trends and consumer insights innovations

* Continuously track information on market trends involving retailing, social networking, e/mobile marketing, e/mobile commerce
* Monitor eMarketer, Facebook, Instagram and Twitter as source material for consumer trends
* Interweave syndicated and secondary research results with primary research and social media findings
* Scan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter's Inc. research portfolio

SUPERVISORY / BUDGETARY / EXTERNAL COMMUNICATION RESPONSIBILITY

? Retail & Marketing: EVP Retail & Marketing, VP Marketing, VP Stores, VP eCommerce, VP/GMM of Retail, Senior Director Carter's Marketing, Director OshKosh Marketing, Senior Director eCommerce Operations

? Other areas in the organization: Merchandising, Sales, International, Strategy & Business Development
Required Experience:

? 2-3+ years of experience in designing/directing complex quantitative/qualitative research projects, including:

* Formulating research objectives
* Determining optimal research methodology
* Analyzing complex data sets
* Merging qualitative as well as quantitative insights to derive actionable implications for the business

? 2-3+ years of experience driving data visualization and storytelling

? Sharp attention to detail and possesses strong project management skills

? Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment

? Tableau experience a plus

? 2-4+ years of marketing research experience

? Consumer Insights experience in the retail sector a plus

? College degree required. College major in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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