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Consumer & Market Knowledge Human Insights Co-op (Fall 2021 or Spring 2022) - Cincinnati - 45262

Local Staffing
Sharonville, Ohio
Closing date
Oct 25, 2021

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Position Type
Research Scientist / Analyst
Full Time
Organization Type
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P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
We believe great ideas emerge from the creative connections that happen between our hardworking employees, and we encourage diverse, multi-functional teams to work together to generate ideas to address challenges we face.
Are you energized by solving tough business problems, using diverse sources of knowledge from analytics to psychology? Are you curious, creative, and empathetic with a bias towards action?
If so, then a role in the Consumer & Market Knowledge (CMK) organization is for you! In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy ... and much more. We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers, combined with a deep understanding of people.
This CMK role is part of our Corporate Human Insights team. The team's mission is to keep P&G on the top tier of capabilities in understanding people to drive insights to influence product innovation and breakthrough communication.
As a CMK Co-op on the Human Insights team you will:
Define consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible and compelling frameworks.
Enable and advocate for consumer empathy across the CMK organization through ongoing immersions with consumers, helping build the skills of the organization.
Use design thinking to build consumer journeys to uncover foundational consumer understanding.
Communicate consumer needs, principles and designs through storytelling, artifacts, presentations, and prototypes to bring to life consumer stories in a compelling way, influencing brand strategies.
Passionate about a vision to change the trajectory of consumer understanding at one of the largest CPG companies. Curious, empathetic, and human-centered able to be radically committed to the consumer.
Collaborative and consultative across multi-disciplinary teams, both internal and external to an organization.
Comfortable with ambiguity and experimentation, forward-thinking. Driven to rapidly explore, develop, and deliver insights and ideas. Authentic, experienced, and confident. An outstanding and compassionate communicator/storyteller.
Ambitious, self-initiating, and self-managing of time, resources, and relationships. A problem-solver with a growth attitude; willing to jump in and figure it out, whatever the problem.
Leads through envisioning, direction setting, enrolling others and problem solving. Unafraid of challenging the status quo.
Passionate, curious researcher with strong observational and analytical skills.
Able to deliver sound, genuine insights, and strategic recommendations against defined business objectives.
Has exceptional written, visual, and verbal communication skills.
You are a good fit if you:
Are in your Junior year of an undergraduate program or within 2 years of graduating from a Masters program focused studies are in Anthropology, Human Factors, Cognitive Psychology, Cognitive Sciences, Human Centered Design, or similar field. (required)
Good academic standing.
Exposure or interest in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, IDIs, JTBD, metaphor elicitation) and quantitative (idea testing, implicit testing, and tracking) research.
Demonstrated skill in data visualization and/or graphic design and excellent in storytelling.
Ongoing coaching and career development - you will work with passionate people and have access to best in class training through our P&G Leadership Academy as well as day-to-day mentoring from your manager.
We provide a market-competitive salary benchmarked against the finest companies, so you'll be able to spend your generous vacation time doing more of the things you love with the people you love.
We offer a suite of benefits, including but not limited to: flexible working arrangements, remote working options, generous paid vacation increasing with service, generous parental leave policies, group life insurance, health insurance, and dedicated support to help you find the right child care or elder care.
Additional perks include discounted P&G products from our company shops and a discount platform offering you unbeatable savings on everything from groceries to exotic holidays.
What's more, your financial package might include things like interest-free loans, a tax-advantageous share purchase plan, a contributory pension plan, and financial education and advisement on topics including purchasing real estate and generating wealth.
At P&G, Intern/Co-Op sessions are considered temporary employment, with a predicted ending point. No full-time employment commitments are made. However, depending on satisfactory completion of certain criteria, you may be considered for a full-time position upon graduation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
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