At Harrison and Star, Strategic Planning's primary role is to develop a growth roadmap that shapes and energizes our clients' brands. Our team includes cultural anthropologists, futurists, market research specialists, and commercialization strategists. They are code-breakers, market navigators, and story generators - but most of all, they are provocateurs-at-heart. If this description fits you, then let's get to know each other.
We are seeking an insightful, creative thinker who can serve as a pathfinder to navigate our customer's minds, and the ongoing challenges and opportunities that our clients' markets present. You have a fascination for medicine and health, are unafraid of immersing him/herself into the customer nuances of the category and brand, loves the lure of understanding what makes our healthcare providers and patients tick, and is curious about finding the achilles heel and blindspots of our competitors. You stay on top of current market trends and are well-read about interesting marketing strategies and tactics. You have a knack for turning data into insights.
In this role, you will be involved in all aspects of brand strategy including analyzing the brand's and competitor data and market trends, shaping market research, providing input into brand strategy, participating in developing brand positioning, identity, and creative briefs, helping to stage inspiring workshops to solve brand challenges. You'll be involved in messaging, integral to tactical ideation, and working with our customer experience planners to pull the brand strategy through to execution. You are fascinated and are drawn to the science of the brand. You take pride in your work, are sharp in your thinking, assertive in your point of view, and takes initiative in getting a strategic project done well.
Location: New York, NY
Primary Job Responsibilities
Working closely with an experienced planner:
Is viewed as a go-to member and partner of the extended agency team.
Leads complex analysis with a small team of planners and analystsCreates frameworks to mine and interpret data, and develops insight into the brand's market dynamics, customer mindset, competitive actions, brand metrics, and industry trends.
Articulate insights from data and research and lead with a point of view to internal audiences
Synthesize this understanding into actionable opportunities
Provides input into and craft quantitative and qualitative questions for market research; listens to and interprets the voice of the customer during research; Collaborate in developing implications of research into customer and brand insights
Actively participates in the planning and execution of brand workshops and brainstorms. Confidently leads discrete work sessions with the clients. Is viewed as a workstream owner.
Begins to develop strategic hypothesis and assist in writing brand plans based upon insights
Formulates creative briefs that inspire
Motivate and develop the less experienced planners who may be under your management
Manages efficient collaboration between the planner's work and obtaining input from and providing input to the work of the account and creative teams
Earns the respect of your client counterpart
Balances both client workstreams and agency/department - building initiatives
Has a strong internal presence and voice, elevating the agency in it's offerings and in its community
Develops a social network in the internal strategy community across all disciplines
Participates in new business pitches in developing screening guides, surveys, qualitative research guides, and summarizing results from customer interviews. Can ably facilitate select individual customer interviews
Is an ambassador for the Planning department and the strategic process within the agency
Bachelor's degree required, preferably within the field of sociology, anthropology, advertising, marketing or another related field
3-5 years experience in a strategy department/communications environment specializing in strategic insight generation.
Basic understanding of strategic and creative development process, including positioning statements, creative briefs and advertising concepts
Experience utilizing and analyzing qualitative research
Experience in pharmaceutical or advertising industry a plus
Experience in oncology marketing desired, but not necessary, only a desire to learn more about the science and clinical nature of the oncology space
Excellent verbal/written communication with the capability to construct and support arguments
Ability to work effectively in a fast-paced environment with many competing priorities
Proactive and detail - oriented customer service orientation; Strong interpersonal skills
Team player with a professional, outgoing, and assertive attitude.
Exhibits our values of "Stand Together", "Grow Together", and "Live Together"
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we're focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.