Senior Qualitative Analyst - (Tech or Rx)

The Qualitative Analyst will work with a Senior Qualitative Director (lead moderator) and a Research Manager (project management/logistics) to support qualitative projects. They will support all phases of qualitative research projects from design, to execution, to reporting.

Essential Functions:

• Design support:
  • Participate in study design meetings with project team and/or clients.
  • Support the proposal/sales process by working with teams to provide slide examples/development that articulate the approach to the client's needs.
  • Perform secondary research as needed to develop deep understanding of disease states, available treatments, clinical trials, and medical data.
  • Develop screener questions with clarity, precision, accuracy, and thoroughness that will set projects up for successful recruits.
  • Review incoming recruits for studies to ensure alignment/match with recruitment criteria, and make recommendations for screening thresholds or adaptations to screening tools.
  • Draft portions of discussion guides and stimulus materials.
  • Prepare ("program" as needed) OBB platform for online qualitative studies. Pre-existing programming experience not required.
• Execution support:
  • Ongoing coordination with moderator, client manager, and research manager to determine where support is needed.
  • Backroom management during fieldwork (both remote and travel), including client interactions, moderator support, and stimuli.
  • Monitoring and detailed/strategic notetaking during fieldwork, providing daily summaries to moderator, identifying quotes/video clips for reporting, and contributing to debrief sessions.
  • Co-moderate methods such as OBBs and TDIs, while advancing moderating skills to be able to tackle more advanced methods/techniques/topics
  • Continuously monitoring quality level of research conducted and suggest solutions for improving/optimizing research to ensure success. (should we move this to execution)

• Insights/Reporting support:
  • Analyze research results - extract themes, generate insights/summaries, etc.
  • Extract quotes from qualitative transcripts.
  • Drafting report sections, most often in PowerPoint, that capture relevant insights with strong visual acuity.
  • Editing/review of moderator-developed reporting, with the ability to add valuable recommendations on framing insights and/or slide design.
  • Support video editing/clipping to be used in deliverables.
• May assist with coordination of marketing / thought leadership pieces such as blog posts, whitepapers or conference presentations

Qualifications:

• Must have a Bachelor's Degree in a field related to the industry (e.g. market research, behavioral science or business) and/or a field related to qualitative (e.g. sociology, anthropology, marketing, advertising, etc.)
• Must have a minimum of 3 years of work experience in preferably in a market research capacity
• Must have experience analyzing market research
• Must have strong written communication skills to be able to summarize findings and implications for clients
• Must have strong verbal communication skills to help lead conversations
• Must be able to build relationships with internal and external clients
• Must be skilled in time management and prioritizing to support multiple clients and projects simultaneously
• Must be a proactive self-starter, prepared to seek out information on different conditions, therapies, and emerging agents in development to achieve foundational levels of literacy
• Understanding of qualitative methods (e.g. focus groups, IDIs, OBBs, etc.) is desired
• Understanding of qualitative techniques (e.g. laddering, projectives, etc.) is preferred
• Understanding of compelling storytelling approaches and visual design techniques for report development is a strong differentiator
• Understanding of quantitative methods (e.g. surveys) and techniques (e.g. correlations, kano, etc.) are nice to have
• Must be proficient in the critical Microsoft software: Office, PowerPoint, Excel, and Word
• Comfortable with travel to support research as needed, both within the US and OUS
• Experience with video editing is preferred