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Qualitative Research Director

East New York and New Lots, New York
Closing date
Nov 5, 2021

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Position Type
Research Scientist / Analyst
Full Time
Organization Type
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A little bit about us

We are a global team of strategists, researchers and creatives. Using a combination of quantitative and qualitative methods, we work with the world's leading brands to help them understand their consumers and drive their businesses forward. This role offers the opportunity to work with a collaborative, multi-disciplinary team of ethnographers, photojournalists, cultural anthropologists, survey builders, behavioral scientists, and strategists.

We're building out our qualitative research capabilities, and are looking for a motivated, qualitative research specialist to join us in our brand new Brooklyn office.

Why we think you'll want this role

We work across a range of clients and industries, using different methodologies, approaches and techniques. We pride ourselves on creative innovation mixed with rigorous methods. This is a chance to stretch your experience, work with some of the world's largest brands, and help push innovation in our qualitative studies.

Key responsibilities
  • Manage large and medium-sized qualitative research studies (including, but not limited to, writing discussion guides, running consumer workshops or ethnographies, moderating (online / offline), visual analysis, building compelling insights)
  • Oversee all aspects of these projects: from project design, client management, fieldwork, analysis, storytelling and delivery
  • Within projects, work with the quantitative team to integrate quant findings with qual insights
  • Help manage, inspire and grow the existing NYC qual team
  • Help continue to develop our existing client relationships, and build new relationships
  • Work with the team to create PowerPoint deck storylines for client, internal, and new business projects that drive consumer, cultural and brand understanding
  • Oversee our qualitative fieldwork partner relationships
  • Attend and contribute to all internal team meetings and brainstorms
  • Attend client meetings, and help respond to client questions and requests when needed
  • Keep abreast of the newest findings on human decision-making, and ensure behavioral science theory is consistently applied to all our clients' work

Measuring your success
  • Strong client feedback on project outputs
  • Repeat work from our existing clients
  • Strong insights and recommendations for clients
  • Junior team growth and motivation
  • Continued revenue growth for our projects that involve qual

Skills and experience you'll need
  • Undergraduate degree (ideally in the behavioral sciences such as psychology, neuroscience), Masters welcomed
  • Minimum 6 years years experience of qualitative research projects at an agency
  • First class moderating skills (must have experience of moderating including viewed groups in front of senior clients)
  • Experienced in using qualitative & quantitative research for brand, innovation and communication projects
  • Experienced in project design, analysis and insight generation
  • Strong presentation skills
  • Excellent client handling skills, particularly in driving the client and projects (having the ability to influence in a collaborative way)
  • Ability to craft a story using multiple sources and types of research
  • High attention to detail without sacrificing the big picture
  • Ability to work across multiple projects while meeting deadlines
  • Ability to contribute in analysis sessions to produce outstanding deliverables
  • Strong interpersonal and communication skills, and a collaborative, constructive outlook
  • Interest in one or more of the following fields: Consumer Behavior, Brand Strategy, Behavioral Science, Behavioral Economics, Social Psychology, Evolutionary Psychology, Applied/Experimental Psychology, Neuroscience, Sociology, Anthropology
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