Freelancer - Strategic Planner

Overview:
At Harrison and Star, Strategic Plannings primary role is to develop a growth roadmap that shapes and energizes our clients brands. Our team includes cultural anthropologists, futurists, market research specialists, and commercialization strategists. They arecode-breakers, market navigators, and story generators but most of all, they are provocateurs-at-heart. If this description fits you, then lets get to know each other. We are seeking an insightful, creative thinker who can serve as an envoy into our customers minds, our brands market, and our markets challenges and opportunities. You have a fascination for medicine and health, are unafraid of immersing him/herself into the nuances of the category and brand, loves the lure of understanding what makes our healthcare providers and patients tick, and is curious about finding theachillesheel and blind spots of our competitors. You stay on top of current market trends and are well-read about interesting marketing strategies and tactics.In this role, you will be involved in all aspects of brand strategy including analyzing the brands data and market trends,listening toand perhaps shaping market research, providing input into brand strategy, participating in developing brand positioning and identity, helping to stage inspiring workshops to solve brand challenges. You take pride in your work, are sharp in your thinking, assertive in your point of view, and takes initiative in getting a strategic project done well. You know what great looks like and are unafraid in taking the steps necessary to deliver against it.Primary Job ResponsibilitiesIntellectual Capital:Working closely with an experienced planner:Develop an immersive understanding on your brands market dynamics, customer mindset, competitive actions, brand metrics, and industry trends.Mine data, research, and intelligence reports for insights and implicationsArticulate insights from data and research and lead with a point of view to internal audiencesSynthesize this understanding into actionable opportunitiesProvide input into and craft quantitative and qualitative questions for market research guides; listens to and interprets the voice of the customer during research; Collaborate in developing implications of research into customer and brand insightsActively participate in the planning, and assist in the execution of brand workshops and brainstormsDevelops strategic hypothesis and assist in writing brand plans based upon insightsIn person client travel is requiredManagerial Proficiency:Manages efficient collaboration between the planners work and obtaining input from and providing input to account and creativeDevelops a solid presence in client meetings; assist in high stakes complex workshop, runs internal strategy brainstormingLeadership Acuity:Develops a social network in the internal strategy community across all disciplinesParticipates in new business pitches in developing screening guides, surveys, qualitative research guides, and summarizing results from customer interviewsBecome an ambassador for the Planning department and the strategic process within the agencyQualificationsBachelors degree required, preferably within the field of sociology, anthropology, advertising,marketingor another related field.1-3 years of experience in a Strategy department/communications environment specializing in strategic insight generation.Past experiencein pharmaceutical or advertising industry a plus.Basic understanding of strategic and creative development process, including positioning statements, creativebriefsand advertising conceptsExperience utilizing and analyzing qualitative researchExperience in oncology or neurology marketing/strategy desired, but not necessaryExcellent verbal and written communication with the capability to construct and support argumentsAbility to work effectively in a fast-paced environment with many competing prioritiesProactive and detail oriented customer service orientationStrong interpersonal skillsTeam player with a professional, outgoing, and assertive attitude.Exhibits our values of Stand Together, Grow Together, and Live TogetherOmnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and were focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you.