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Visual Designer

TD Bank
Falmouth, Maine
Closing date
Oct 27, 2021

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Position Type
UX / Design Researcher
Full Time
Visual Anthropology
Organization Type
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Job Title:
Visual Designer
TD Description:
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit Find TD Bank on Facebook at and on Twitter at .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit .
Auto req ID:
United States
Job Requirements:
• Undergraduate degree is required (graduate degree preferred) in psychology, anthropology, human factors, human-computer interaction, computer science, industrial engineering, or a related field
• Minimum 5-10 years relevant experience
• Expert-level knowledge of and experience with Human Computer Interaction research methods
• Strong background in inferential statistics and use of statistical analysis software (e.g., R, SAS, SPSS)
• Strong online/web/digital/mobile experience and knowledge of the latest user behavioral trends in these areas
• Strong business acumen with demonstrated ability to drive business results through a deep understanding of online and mobile user behavior as well as Channel and Line of Business KPIs to advocate the value of design research to cross-platform stakeholders
• Skillful communication:
• negotiation and partnership skills to balance stakeholder input with researcher objectivity to attain the optimal user experience; ability resilience under pressure when working with multiple stakeholders
• written, verbal, and graphical presentation of research findings
• with research participants: in-person, over the phone, via email, and within online communities
• confidence when presenting research strategy and findings to senior executives in the Digital Channels and Lines of Business
• Have proven project management skills, with an ability to provide oversight and coordination of multiple projects/changing priorities concurrently under tight timelines and with multiple stakeholders
• Demonstrated relationship building skills, with the ability to effectively work in teams across the bank with multiple stakeholders to obtain cooperation in achieving objectives
• Enjoys working on complex issues and generating creative and business-oriented solutions, and working in a professional environment as part of an integrated, interdisciplinary, cross-border team
- Must be eligible for employment under regulatory standards applicable to the position.
Job Description:
• Delivers legendary customer experiences
• Ensures Digital Channels projects do not launch with barriers to a legendary customer experience; this requires designing the approach for design research and analysis, and interpreting the results
• Advocates for the best-possible customer experience by educating stakeholders from across TD as to the optimal design approach based on customer research and analysis
• Escalates to the VP Digital Customer Experience as required
• Conducts human-computer interaction (HCI) research methods for TD digital touchpoints (including smartphone, tablet, and desktop/laptop)
• Responsible for end-to-end research vendor oversight (from working with Vendor Relations Management and Strategic Sourcing for vendor selection to supervision of research conduct, and final deliverables)
• Communicates findings (from usability test reports to journey maps and design personas), during project meetings and monthly Design Research Learning and Insights meetings
• Actively participates during design ideation sessions by providing the voice of the customer
• Ensures the best possible user experience launches based on research findings
• Escalates to executives when an initiative is to be launched with a sub-optimal user experience.
• Additional details on day-to-day tasks include:
• Establishes success criteria to determine go/no-go design decisions (i.e., when a design is ready for launch to TD customers or whether it must be redesigned)
• Conducts primary research (including card sorting, user interviews, field research, diary studies, usability testing, and online surveys) with users of online and mobile applications
• Prepares for research activities (e.g., create recruitment screeners; disseminate screeners, contact potential participants, schedule participants, set-up recording, and remote observation hardware/software, etc.)
• Formulates and executes the analysis, interpretation, and presentation of qualitative and quantitative data, telling the story of the findings in ways that speak to the variety of stakeholders from Digital Channels (Product, Planning, DCX) and the lines of business
• Leads and manages research vendors, in collaboration with TD Marketing Research
• Provides thought leadership with respect to selecting design research methods to address the research questions posed by Digital Channels and Line of Business executives
• Provides oversight to ensure work and deliverables (e.g., research protocols, methods execution, analysis, and reporting) adhere to DCX Design Research standards for valid and reliable research
• Coaches vendors on their reports and presentations to ensure they are telling the story when presenting findings to provide a compelling case to Digital Channels and Line of Business stakeholders to support design decisions that are in the best interest of customers
• Proactive delivery of research insights
• Develops and maintains a knowledge repository to ensure past research insights are leveraged against current projects; this will involve classifying and proactively communicating those insights to team members on an ongoing basis
• Ensures efficient delivery of research insights by creating and enhancing templates for literature reviews, UX analyses, test protocols, qualitative and quantitative data analysis, and reporting
• Supports special, strategic research agendas that will drive future Digital Channels project prioritization and Roadmaps
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Work Location:
70 Gray Road West Falmouth Crossing
Business Line:
Job Category - Primary:
Corporate Development / Strategy / Design
Job Category(s):
Corporate Development / Strategy / Design, Digital & Payments
**Province/State (Primary):
City (Primary):
Job Family:
Digital User Experience
Time Type:
Full Time
Employment Type:
Work Remotely:
Compensation Information:
For additional information regarding the compensation of this position, please click here
Benefits Information:
For an overview of TD's Benefits program, please visit TD's Total Rewards site (
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
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