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VP, Account Planner

Employer
Patients & Purpose
Location
Chelsea and Clinton, New York
Closing date
Sep 25, 2021

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Position Type
Executive / President
Organization Type
Business
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Responsibilities

Identify and leverage market and customer insights into meaningful brand idea and strategies.
Work closely with account management and creative teams to become a valued strategic partner both internally and externally
Create a "workshop" style environment dialogue that inspires creative thinking among diverse groups of people
Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
Provide an agency perspective on market research planning, execution and translation.
Participate in New Business efforts-conducting market research, writing the creative brief, and presenting key insights to the prospective client.

Qualifications and Experience

Candidates should have 5-7 years of account planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
Desire and ability to apply their skills to the creative development process.
Consumer healthcare experience a plus
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