Identify and leverage market and customer insights into meaningful brand idea and strategies.
Work closely with account management and creative teams to become a valued strategic partner both internally and externally
Create a "workshop" style environment dialogue that inspires creative thinking among diverse groups of people
Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
Provide an agency perspective on market research planning, execution and translation.
Participate in New Business efforts-conducting market research, writing the creative brief, and presenting key insights to the prospective client.
Qualifications and Experience
Candidates should have 5-7 years of account planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
Desire and ability to apply their skills to the creative development process.
Consumer healthcare experience a plus