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Marketing Researcher - FB App

San Francisco, California
Closing date
Sep 25, 2021

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Position Type
Research Scientist / Analyst
Full Time
Organization Type
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You'll partner with Product Marketing to understand the needs of key audiences and help inform marketing programs and communications to articulate the value of Facebook products to consumers.

Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling communications are a must. If you move fast in executing research, as well as providing high-level topline actionable insights that the team can action right away and if you're invigorated by the opportunity to have a real impact on important topics, we want to speak with you!Marketing Researcher - FB App ResponsibilitiesDesign and execute innovative and impactful quantitative and qualitative research, partnering with the marketing organization and Facebook at largeDevelop actionable insights that will shape marketing and communications strategy, positioning and messaging, drive creative campaigns, and inform the development of product level or company level narrativesTravel Domestic and International up to 25% of the timeMinimum Qualifications5+ years of qualitative and quantitative primary research experience on client and/or supplier sideExperience on the front end of the marketing process and directing agencies/vendors to deliver resultsExperience with executing full-cycle research independently from survey design, discussion guide creation, fielding, data cleaning and analysis, weighting, and reportingExperience with positioning, message development and optimization, value proposition development and communications checksExperience partnering with cross-functional teams and influencing executives and colleaguesProblem-solving and prioritization experienceExperience with brand and advertising researchPreferred QualificationsBachelor's degree in Business, Market Research, or a related field of studyExperience in a consumer technology companyExperience working on products and services aimed at youth/young adultsCultural anthropology skillsetEntertainment background - e.g. experience working for digital streaming companies like NetflixExperience with both developing/launching new products as well as growing mature productsAbout the Facebook company Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started. Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to (Colorado only*) Minimum salary of 127.000 $/year + bonus + equity + benefits *Note: Disclosure as required by sb19-085(8-5-20)
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