Consumer Insight Manager

Job Summary:
"We make magic." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.
Integration and interpretation of data, insight synthesis, and communicating results in an influential way are required to work with partners to solve questions. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.
You will report to a Senior Manager, Consumer Insights, and the location for this role is Orlando.
Responsibilities:
- Integrate Insights - Summarize multiple sources of information to provide holistic perspectives and recommendations to identify new business opportunities, evaluate existing programs, and provide forward-looking projections
- Analyze data and draw conclusions - Create fact-based insights, test hypotheses, and build models to produce objective and clear conclusions
- Exercise leadership - Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide insights and actionable results that address the business opportunities
- Exhibit curiosity - gather a holistic understanding of the strategic context to inform impactful solutions
- Team up with partners - Develop and further relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables
- Tell Stories - Communicate findings in an easily understandable way
Basic Qualifications:
- Minimum 6 years relevant experience in a related field of research (e.g. marketing/sales, market research, business, new product development)
- Experience in project management
- Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SPSS, SAS)
- Experience in quantitative and qualitative research design, analysis, and interpretation
- Experience in the use of Excel (can maintain complex spreadsheets) and presentation software such as PowerPoint
- Comfortable sharing a point of view and advocating for consumers
Required Education
- Bachelor's degree or equivalent - relevant areas include, but are not limited to Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Journalism, and Business.
Job ID: 858685BR
Location: Celebration,Florida
Job Posting Company: Disney Parks & Resorts
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.