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Consumer Insight Manager

Employer
CSG
Location
massachusetts
Closing date
Sep 23, 2021

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Position Type
Dean / Department Head
Hours
Full Time
Organization Type
Business
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On behalf of a growing CPG food organisation we are looking for a Customer Insight Manager to focus on the Core market and specific innovation projects and be the voice of the consumer.
  • Work with existing primary research (qualitative and quantitative), secondary and syndicated data sources to answer pressing business questions
  • Lead projects with key stakeholders and external partners to design studies, manage execution, analyze data and drive insights to guide marketplace solutions
  • Focus will be on innovation with test and learn approaches and also on identifying opportunities and threats to the business
  • Simplify complex methods and data to get to the point with actionable recommendations through storytelling
  • You will roll up your sleeves to get the job done with speed, accuracy and knowledge of leading edge research techniques


The right person for this role:
  • Curious and knowledgeable on how consumers make decisions, especially for new products.
  • Keeps an eye on new trends and are willing to try something new.
  • Problem Solver with analytical capability and creativity.
  • Understands the needs of the customer and consumer by using technology, data and insights.
  • Makes decisions that positively impact the current and future state of the business.
  • Works relentlessly to overachieve, anticipate obstacles, and creates plans to overcome them.
  • Sets stretch goals and plans to achieve them.
  • Develops meaningful relationships and collaborates across departments.
  • Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
  • Continuously challenges the status quo and seeks ways to improve and develop

Experience:
  • Well versed in the Consumer Insights industry with what partners have to offer, especially quick turn solutions.
  • Be able to synthesise data from disparate sources such as primary, secondary and syndicated and turn into insights.
  • Knowledge in areas such as quantitative and qualitative techniques, new product development, measuring success in market and how to track progress.
  • Strong ability to simply and clearly communicate about insights with passion, understanding and candor.
  • Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an MBA preferred
  • Food and Beverage experience a plus
  • Minimum 3 years of experience
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