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VP, Analytics

Employer
PUBLICIS GROUPE
Location
William Penn Annex West, Pennsylvania
Closing date
Aug 17, 2021

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Position Type
Executive / President
Organization Type
Business
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Company Description Razorfish Health is unique among the roster of the largest healthcare agencies. Here's why: At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvented our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day. We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients' brands. We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals. In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish. Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth | Twitter: https://twitter.com/RazorfishHealth Job Description Overall Description: The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights. The VP, Strategy must be able to: * Direct qualitative and quantitative market research * Synthesize insights from qualitative and quantitative research as well as other data sources * Understand customer usage of media/channels * Create briefs and provide input to program design as well as analytics * Lead brand planning and other strategic planning efforts * Contribute to new business pitches * Support the development of the nascent Strategic Planning group, including creation of best practices and agency education Qualifications Job Requirements * Bachelor's degree in marketing, anthropology/sociology or psychology (preferred) * 7-10 years' experience in healthcare marketing/planning * Oncology experience strongly preferred Skills Requirements * Demonstrated ability to think comprehensively and proactively about brand marketing strategy * Experience in generating and strategically applying both qualitative and quantitative research * Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital) * Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations * Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment * Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams * Ideal: experience in the nutrition/wellness category Additional Information All your information will be kept confidential according to EEO guidelines.

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