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VP, Analytics

Publicis Media
Lester, Pennsylvania
Closing date
Jun 21, 2021

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Position Type
Executive / President
Full Time
Media Studies
Organization Type
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The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.

The VP, Strategy must be able to:

Direct qualitative and quantitative market research

Synthesize insights from qualitative and quantitative research as well as other data sources

Understand customer usage of media/channels

Create briefs and provide input to program design as well as analytics

Lead brand planning and other strategic planning efforts

Contribute to new business pitches

Support the development of the nascent Strategic Planning group, including creation of best practices and agency education

Job Requirements

Bachelor's degree in marketing, anthropology/sociology or psychology (preferred)

7-10 years' experience in healthcare marketing/planning

Oncology experience strongly preferred

Skills Requirements

Demonstrated ability to think comprehensively and proactively about brand marketing strategy

Experience in generating and strategically applying both qualitative and quantitative research

Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)

Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations

Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment

Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams

Ideal: experience in the nutrition/wellness category
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