Strategy Insights Lead

Evergreen Park, Illinois
Jun 11, 2021
Jun 15, 2021
Full Time
Organization Type
This Strategy & Insights Lead role will use a range of customer (or consumer) research, analytic methods & marketing knowledge to design, execute, & interpret market research to meet client business objectives. He/She will work as part of a multidisciplinary project team, providing idea leadership across all phases of strategy and insight development - white space opportunity hypothesizing, conceptualization, research design, fieldwork & vendor oversight, and insight interpretation and communication. The role uses a combined understanding of various market research, analytical and statistical methods to address project team and client goals.

Key Tasks and Responsibilities:

Translate key marketing and business questions into qualitative and quantitative research plans, often helping to communicate those plans in a compelling manner during the business development process
Identify and select appropriate qualitative or quantitative research partners, and determine what activities may also be handled internally by the project teams (e.g., hypothesis generating 1:1 interviews)
Manage external research partners responsible for executing the necessary research activities, in a timely and accurate fashion, including: developing screeners and final discussion guides, proposing sampling plans and questionnaires, executing fieldwork, data collection, and data processing
Develop and oversee analysis plans (handled internally or externally by research partners) in service of project objectives, including recommending/employing statistical methodologies such as segmentation, multivariate analysis, discrete choice modeling, and experimental design, among others
Develop insights and implications from the research, share and interpret those learnings and recommendations with project and client team, in an impactful and client-ready fashion
Contribute to building and employing Insights best practices across the firm, including the development of proprietary or differentiating tools, processes and capabilities
Coach and develop more junior consultants and Insights team members

Preferred Qualifications:

Masters degree or other advanced degree with a strong background in business, marketing, market research, or behavioral sciences (e.g., Psychology, Cultural anthropology, Behavioral Economics/Decision Sciences, etc)
Strong set of research skills and first-hand experience with a range of qualitative and quantitative techniques, including (but not limited to): 1:1 interviews/IDI's, focus groups, ethnographies, concept testing, positioning exploration or validation, benefit testing, consumer or shopper segmentation analysis, need state segmentation, conjoint or discrete choice-based methods, experimental design
Ability to draw insights from data and communicate them in a compelling way to a "lay" audience
Excellent project management and thought leadership skills; strong collaboration/teamwork skills; a problem-solver with a results-orientation
Strong communication skills and high degree of comfort with influencing and communicating a point of view to senior-level members of the Prophet team, as well as leadership in the client companies
Minimum of 7-10 years experience in fast paced, client-oriented environments - the ideal candidate will have a combination of client-side, vendor/consultant, and/or agency experiences
Deep experience applying cutting edge qualitative and quantitative market research techniques to a variety of marketing issues
Experience driving problem solving around complex business issues
Content fluency around marketing, brand strategy and innovation issues in particular
Experience managing and fostering strong vendor relationships
Demonstrated success leading client relationships and collaborating on project teams