Design Strategist

Umpqua Bank
Portland, Oregon
Jun 10, 2021
Jun 13, 2021
Position Type
UX / Design Researcher
Full Time
Organization Type
In this role, you must be a curious customer champion, always seeking new ways to bring the voice of the customer into the room, passionately understanding and speaking on behalf of the customer as we transform our omnichannel banking experience. You will need to know there is always more than one way to look at things, and be a creative- and critical-thinker who thrives on uncovering insights that have impact. You will use your broad range of experience from market analysis, ethnography, quantitative research, business model innovation, usability testing and customer experience strategy.
You will support innovation and product leads to help develop meaningful feature backlogs and new product opportunities while partnering with product managers, UX designers, system architects, engineers and third-party agencies/partners to deliver new experiences based on customer driven innovation.
- Ask questions and look to end users to answer them. Execute qualitative research planning, data collection and analysis independently, with a sophisticated and mature perspective on research techniques and their application.
- Formulate thoughtful research programs that are right sized and actionable. Run quant studies from survey development through data collection and analysis. Make sense of the data and drive to meaningful insights for strategic opportunities.
- Test assumptions and answer questions, regardless of whether it's ethnographic research or an in-market experiment. Efficiently construct the skeleton of a test plan to define the assumptions and success metrics are.
- Lead stakeholders and teams to identify key learning objectives, then develop a thoughtful research program that is right sized and leverages the appropriate methods
- Able to revise research plan to respond to what you're hearing in the field.
- Create workshops, diagrams and visual stories that collaboratively analyze findings from field research. Throughout discussions, act as voice of the customer, helping partners to build empathy with end users via relevant data and examples
- Build relationships with customers, internal stakeholders and executive audiences. Engage stakeholders and product teams with ethnographic insight and tackle problems cross-functionally to uncover unmet needs and translate those needs into new product or service discovery.
- Practice and champion human-centered design.
- Manage your own projects and partner closely with team members to identify and operationalize processes to constantly improve the VOC program.
- Embody and advocate for the voice of the customer in every interaction and engagement.
- Guide the design process, from framing, to research and insights, to concept and implementation.
- Efficiently create effective stimuli, from a simple discussion guides to low-fidelity prototypes, card sorts to storyboards, to provoke conversation around needs or concepts without priming people.
- Able to switch from macro to micro; from understanding the strategic value and business dynamics of an organization's product or service, to caring about visual design at a pixel or message level.
- Take a broad array of research and insights, group, theme, and slice the data in myriad ways and then visualize the synthesis concepts that can be easily communicated and shared with the organization at large as business strategies and opportunities.
- Demonstrate compliance with all bank regulations that apply to your position, and keep up to date on regulation changes.
- Maintain working knowledge of our policies and procedures regarding the Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations that apply to your position.
- Experience creating and leading remote usability testing and discovery interviews Demonstrable qualitative and quantitative user research from a Design Thinking perspective, within an agile environment.
- Highly organized, highly self-directed and detail oriented.
- Associate, vocational, or technical degree, required. Bachelor's degree in graphic design, experience design, environmental design, human-centered design, service design, or social sciences, preferred
- 5-7 years of experience with design research (in-house or external consulting) and/or graphic design, experience design, environmental design, or service design
- Proficiency in Adobe Creative Suite and Sketch
- Academic background might include education in a related field like human-centered design, business strategy, or a social science like anthropology, psychology or sociology.
Physical Requirements and Working Conditions
Work involves:
- sitting
- walking
- lifting up to 25 pounds.
- No Travel
No relocation offered.
About Us
We do things a little differently here at Umpqua. Our retail stores serve as community hubs, our associates are given up to 40 hours of volunteer time each year, and we're never satisfied with the status quo. But greatness has no finish line, so we continue every day to keep people at the center of everything we do. We focus on building relationships, understanding our customers' needs and connecting to people in new and innovative ways - always staying true to our mission of providing personalized banking for all people, whenever and however they prefer to bank.
Umpqua Bank is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.?

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